Artificial IntelligenceConstructionIndustryInternet of ThingsNews RoomTechnologyTrending

Bosch introduces an Integrated Asset Performance Management solution powered by Digital Twin in the Middle East region

  • The latest digital transformation solution from Bosch powered by Digital Twin running on Microsoft Azure, helps customers falling under industrial and energy infrastructure to predict the future by identifying bottlenecks and removing limitations thus improving decision-making to drive the business outcome.

Dubai, United Arab EmiratesBosch, a leading global supplier of technology and services, has announced the Middle East launch of its Digital Twin – IAPM (Integrated Asset Performance Management) solution. Digital Twin − IAPM is a cyber-physical system that enables our customers under industrial and energy to harness the power of digital transformation to drive reliability-centered maintenance and Total Productive maintenance. Simply put, the solution harvests data to predict and assess outcomes, respond to changes, and improve operations, helping customers to manage and simplify complex automation while optimizing efficiencies.

Commenting on the launch of the solution in the region, Per Johansson, General Manager of Bosch Middle East said, “With Digital Twin − IAPM, customers can better handle predictable and avoidable challenges. This is our latest digital transformation solution; customers can enhance the maintenance of large rotating and static assets through digital intervention so that the machines tell you when they need your attention. This fundamentally enables businesses to drastically improve their efficiencies, including reducing unplanned downtime, maintenance and failure costs resulting in saving of time, money and energy use.”

“At Bosch, we firmly believe in the power of Digital Twin − IAPM to support our efforts to keep people, products, and processes connected while realizing reductions in operating expenses and accelerating the energy transition. Together with Microsoft, we shape the future of energy with technology innovations that enable organizations to achieve sustainable production through digital transformation, paving the way for sustainable economies,” Per added.                  

Relying on natural intelligence and first principles, Bosch’s AI-powered Integrated Asset Performance Management is customized to suit organizational needs. Built on sensors, software, and a service framework, the solution can harness 3D interactive, immersive environments to generate physics, engineering, and business insights. Thanks to IAPM’s Digital Highway, insights are personalized and made available to the right person, at the right time, at the right instance to drive the business outcome.

This creates an ecosystem where every individual in the organization is empowered to make data-driven business decisions. At the same time, IAPM provides a collaborative digital platform to ensure C-suites work together to harness data-driven insights.

Digital Twin − IAPM supports multiple forms of delivery methods on Azure. For more information, visit ‘Bosch Digital Twin – IAPM’.


Contact persons for press inquiries:
Ronak Thakkar
Account Director
Dana El Majzoub
Corporate Communications and Brand Management
Turkey & Middle East​

About Bosch Middle East

Robert Bosch Middle East FZE is a fully owned subsidiary of Robert Bosch GmbH, which has been operating in the Middle East for several decades. Robert Bosch Middle East is a supplier of technology services across Automotive Aftermarket, Power Tools, Thermotechnology, Building Technologies & Security Systems, Engineering, and Business Solutions, Drive & Control Technology, and Household Appliances business units within the Middle East region. With a total workforce of some 183 associates, the company registered revenues of more than AED 1.7 billion during the year 2021 across 14 markets in the Middle East region.

Additional information is available online at

About Bosch Group

The Bosch Group is a leading global supplier of technology and services. It employs roughly 402,600 associates worldwide (as of December 31, 2021). The company generated sales of 78.7 billion euros in 2021. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves the quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiaries and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network cover nearly every country in the world. With more than 400 locations worldwide, the Bosch Group has been carbon neutral since the first quarter of 2020. The basis for the company’s future growth is its innovative strength. At 128 locations across the globe, Bosch employs some 76,100 associates in research and development, of which more than 38,000 are software engineers.

Additional information is available online at,,,

Related posts

Leave a Comment

* By using this form you agree with the storage and handling of your data by this website.

This website stores cookies on your computer. These cookies are used to improve your experience and provide more personalized service to you. Both on your website and other media. To find out more about the cookies and data we use, please click on Read more option. Accept Read More